UPSYS dark tone
HEX #1C1C31
RGB 28 / 28 / 49
UPSYS / LOGO USAGE GUIDELINES
Corporate Identity
One identity. A consistent signature.
The UPSYS logo is our visual signature. Its colour, shape and lettering must remain consistent across all media. This page defines the two permitted applications and the rules that govern their use.
01
Approved logo applications
White background / dark logo
The background must be white (#FFFFFF) and the logo must be #1C1C31.
Dark background / white logo
The background must be #1C1C31 and the logo must be white (#FFFFFF).
02
Corporate colours
White
HEX #FFFFFF
RGB 255 / 255 / 255
03
Shape, integrity and clear space
Use the complete logo
The symbol, UPSYS wordmark and “TEKNOLOJİ HİZMETLERİ” descriptor form a single unit. They must not be separated or have their layout, letter spacing or proportions changed.
Preserve proportions and clarity
The logo may only be scaled proportionally. All lettering must remain legible. Blurred, pixelated or cropped applications must not be used.
Leave clear space around it
Leave sufficient clear space around the logo to preserve its integrity and legibility. Text, edges, images and other logos must not enter this space or merge with the logo.
04
Strictly prohibited applications
- Recolouring the logo or background; applying gradients, patterns or transparency.
- Stretching the logo horizontally or vertically, rotating, skewing or changing its perspective.
- Redrawing the symbol, changing its shape or combining it with another drawing.
- Recreating the lettering in another font, substituting text or adding a slogan inside the logo.
- Removing or rearranging the symbol or lettering, cropping the logo or obscuring any part of it.
- Adding shadows, outlines, glow, embossing or 3D effects; placing the logo directly over a photograph.
Before applying the logo
The existing lettering within the logo must not be changed or translated, including in English-language materials. Confirm your design and print files with UPSYS before use.